300

This course deals with the problems involved in selecting channels of distribution, pricing management, product planning and development, marketing strategy, marketing industrial products, and advertising and marketing communications. The course emphasizes planning, organizing, and controlling a business firm's total marketing program.

This course explores the nature and practice of international marketing management. The course concentrates on how culture and environment affect global marketing strategy. It deals with planning, pricing, distribution, and promotional strategies of international marketing managers. Students examine ways of integrating and coordinating marketing plans, the marketing-management-type 4-P's concept, and learn about the role of research and market segmentation in the global marketing process. It includes coverage of important topics such as the big emerging markets, the World Trade Organization, and relationships marketing.

This course is a study of consumer issues concerning the acquisition, consumption, and distribution of goods, services, and ideas domestically and from a cross-cultural perspective. The course focuses on the various aspects of consumer buying behavior, consumer motivation, persuasion, sociological aspects of consumption, and the psychology of consumer preferences.