MG-120 Introduction to Sports Management and Marketing

This course is designed to introduce students to the sports industry (including major and minor league sports, sporting goods companies, and independent sports marketing and management). This survey course introduces students to the major segments of this industry including sports marketing and promotions, ticket sales, sports-related public relations, events management, concession management, and facility management. The course requires that students have a basic foundation in the methodology of business, management, marketing, and project management.

Credits

Prerequisite

None