Course Offerings

This course introduces students to the accounting techniques used in the detection of financial fraud, malfeasance, embezzlement, bribery, corruption schemes, and other white-collar crimes. It explores detection of fraudulent financial statements, the external auditors' responsibility to detect fraud, and an understanding of internal controls as they relate to fraud. Students consider the motivations of those who perpetrate fraud and ways to reduce and prevent these crimes.

This course emphasizes the nature and purpose of financial accounting as a means of recording, classifying, and interpreting accounting data. It includes the use of generally accepted accounting principles and procedures in recording transactions, the accounting cycle, the accrual basis of accounting, the preparation of classified financial statements, and internal control procedures as they relate to sole proprietorships. The accounting cycle is completed both manually and by computer.

Students develop an understanding of accounting principles and standards and their application to the interpretation and presentation of financial data. The course emphasizes concepts and procedures relating to corporate accounting, capital stock, long- and short-term liabilities, investments, cash flow analysis, and the interpretation of financial statements.

This course offers a hands-on approach to integrated accounting using computerized accounting software. It consists of several major accounting systems: general ledger, accounts receivable, accounts payable, inventory, payroll, and the end-of-period procedures. Students are taught hands-on methods for computerizing manual accounting systems.

This course thoroughly examines the job order cost system and process cost system. Budgeting and standard costing are introduced. Emphasis is on accumulating and using cost data to evaluate and control manufacturing costs and to assist management in planning, decision-making, and performance analysis.

This course offers a comprehensive study of accounting theory. It examines the principles and practices relating to the interpretation of financial accounting data and statement presentation of cash, temporary investments, receivables, inventories, plant and equipment and intangible assets.

Federal Income Tax introduces basic concepts of the U.S. Tax Law, emphasizes filing requirements for individual taxpayers, gross income inclusions and exclusions, adjustments to income, and itemized deductions and credits. Topics dealing with the Internal Revenue Service, the audit process, interest and penalties, and methods of minimizing income taxes are also discussed. Both manual and electronic tax return preparation is emphasized and practiced.

This course provides students with the opportunity to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 120 hours of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

This course provides students with the opportunity to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 15 hours per week of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

To provide real-world computer applications of the principles taught in financial accounting courses, this course increases students’ understanding and usage of other accounting software and the integration of spreadsheets in financial accounting packages. Students must create their own worksheets as well as learn to use programmed financial accounting templates in order to solve day-to-day accounting problems encountered in the workplace. In addition, students must master at least one commercial computerized accounting package (ie., Sage 50 and/or Accounting for Windows).

This course provides intensive coverage of corporate accounting and, in particular, capital stock rights, retained earnings, treasury stock and dividends. The following topics are also discussed: bonds payable, pensions, leases, accounting for income taxes, long term investment, statements of cash flow, direct and indirect costs, and accounting changes on financial statements. Price level and present value problems are discussed. Full disclosure in financial reporting is explored.

Students study federal income taxation of corporations, partnerships, estates and trusts, gift taxes, and other taxes and prepare returns for each tax manually and by computer. There is also extensive research into the federal tax codes to determine proper tax liabilities and preparation/competition methodologies.

This is a rigorous and intensive course in computer applications of accounting software for mid-sized businesses, large businesses, multinational corporations, and subsidiaries of large enterprises. The Great Plains Dynamics Accounting software is the center-piece of this course. Students are taught to become hands-on users of all modules of the software, including system video training sessions, computer-based tutorials, and exercises.

This course discusses the nature of fraud and provides an overview of fraud prevention, detection, and investigation. Various types of fraud are discussed including financial statement fraud, revenue and inventory related fraud, understating liabilities and expenses, overstating assets, and inadequate disclosures. Divorce and bankruptcy fraud are also introduced.

This course discusses the types of evidence and the role evidence plays in successful fraud prosecution and/or litigation. Federal statutes prohibiting fraud and corruption are examined. This course also focuses on psychological and sociological theories of criminal behavior relative to forensic accounting.

This course provides students with the opportunity to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 15 hours per week of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

This elective course provides students with the opportunity to exercise their understanding of the academic field and to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 15 hours per week of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

This course provides students with the opportunity to apply skills learned in the classroom within their discipline to a corporate experience. The goal is to better prepare students to be professionals in their chosen career by gaining practical experience while being immersed in a corporate setting. Students are required to complete 320 hours at the corporate internship setting.

This course provides an in-depth study of fraud auditing, which is the process of detecting, preventing, and correcting fraudulent activities. It examines the many components of fraud, such as the human element, organizational behavior, evidence, and standards of proof. The course provides bases for distinguishing actual fraud from human error and offers an intensive study of The Sarbanes-Oxley Act and The Statement on Auditing Standards No. 99, passed in 2002.

This course includes a capstone experience involving the four major fields of fraud examination: financial transactions, fraud investigation, criminology and ethics, and legal elements of fraud. In order to complete the assignments in this course, students must transfer knowledge and skills developed in the other courses in the forensic accounting curriculum. Students perform complex investigative assignments and analyses using real life examples. Students apply forensic accounting interrogation and interviewing techniques.

This course reviews managerial accounting concepts and methods that are used in management decision making. Topics discussed include systems of cost accumulation, budgeting, standard costs and direct costing. The course also integrates material from accounting with economic analysis, quantitative methods, cost-volume profit analysis and profit performance.

This is an intensive course dealing with financial accounting and reporting for business combinations, mergers, consolidated financial statements, branch office accounting, foreign currency transactions, equity method of reporting investments, translation of financial statements of foreign affiliates, segment reporting and interim reporting, fund accounting and accounting for governmental units, corporate reorganization and liquidation, and other specialized areas are covered.

This course explores the auditing environment and auditing objectives. Auditing theory and practice, the ethics of the accounting profession and diversified techniques of auditing are integrated into class discussions. Procedures for auditing the income statement and the balance sheet are emphasized. The importance of independence and other aspects of the code of professional ethics, legal liability and internal control are discussed.

This course is an advanced study of the essential concepts and assumptions under-lying accounting theory and practice. Major aspects of the historical development of accounting theory are reviewed. Special emphasis is placed on an analysis and evaluation of the current status of Generally Accepted Accounting Principles (GAAP) as well as issues facing the accounting profession. The course involves a study of the content and implications of the literature of the profession contained in Financial Accounting Standards Board (FASB) pronouncements. Attention is given to regulatory bodies, and their influences, such as the Securities and Exchange Commission (SEC).

This course focuses on the fundamentals of computer fraud prevention and detection. Timely real-world auditing cases, readings, and computerized management information systems are thoroughly analyzed. Concepts and postulates of information technology on the audit process as they relate to forensic accounting are covered in depth. Key areas of potential computer risk are identified, including operations, data management, systems development, system maintenance, electronic commerce, and computer operations. A fully functional version of Audit Command Language (ACL) provides students with hands-on audit experience.

This course provides a detailed examination of audit sampling and internal control. Students learn to apply audit sampling to the audit of sales, cash receipts and accounts receivable. Concepts and postulates with respect to the effects of information technology on the audit process are covered in depth. Key areas of potential computer risk are identified, including Operations, Data Management, Systems Development, System Maintenance, Electronic Commerce, and Computer Operations. The issues most relevant to the auditor's assurance responsibilities in each of these risk areas are developed. A fully functional version of Audit Command Language (ACL) provides students with hands-on audit experience.

This capstone course provides students with the opportunity to use their accounting skills to analyze and evaluate real-world problems. During the first part of the course, students acquire a strong systematic approach to performing professional research. In the second part of the course, student teams choose a firm that has been involved in recent accounting scandal and examine the firm’s financial reporting before and after the scandal. Based on this information, as well as understanding GAAP and ethical conduct in business, each team reports and presents their findings.

This introductory provides an understanding of the substantive law, procedural law and principles of the law of contracts, public policy, and consumer protection under the Uniform Commercial Code.

Concepts, analysis, perspective, the regulatory environment and cases in commercial law are covered in this course. The laws of agency, partnership, and corporations are thoroughly examined. Commercial paper, as treated under the Uniform Commercial Code's methodology, is also presented.

This course provides an introduction to macroeconomic theory. It studies the economy as a whole, the nature of national income, gross national product, investment, employment, and problems of economic growth. Also examines how fiscal and monetary policy are utilized to maintain stability of the national economy.

This course introduces students to the disciplines of microeconomics and provides a basic understanding of how microeconomics functions in today’s society. This course centers on understanding the market for particular or individual outputs or inputs. It includes such topics as individual buyer and seller behavior, individual prices of goods and services, employment, and individual businesses and industries. This course also focuses on the household, the firm, and the industry.

This course provides an introduction to the basic principles of finance. The time value of money, financial statement analysis, and debt and equity instruments are all considered along with other important concepts. Students gain insight into the role of finance in the world of business and the role of the financial managers in an organization.

In this course, students study the nature of money, its functions, and role in economic life as well as banking, and monetary principles and practices. The course also includes the powers and functions of the Federal Reserve System, monetary policy, its impact on economic activity, and the dynamics of a rapidly changing banking system.

This course provides students with the techniques for analyzing the recent innovations in the Capital Markets along with the proven theories and foundations of Corporate Finance. Corporate sources and uses of funds are extensively examined with consideration of the most economical means of financing Capital Formation and the financial techniques of selecting assets. Particular attention is given to Capital Structure, Cost of Capital, Management of Cash, Receivables and Inventories; selection of Sources of Funds and Dividend Policy.

This course provides students with an understanding of the financial decisions that continuously confront managers as well as the basic financial tools that are available for solving financial problems. This course emphasizes financial analysis of equity financing, short-term and long-term debt financing, and efficient asset management. The theory pertaining to capital budgeting, valuation of assets, capital structure, and timely financial decisions is also introduced.

This course provides the student with methodologies for general analysis of various types of securities, valuation tests for common stocks and bonds, investment management, the security markets, and money markets. Various practices and instruments used for investment in financial markets are introduced. The basic principles of investing in capital markets and stock evaluation are also set forth.

This course employs a quantitative/analytical approach to determine the relative valuation of individual investments. Topics explored include evaluation of investment performance, the impact of psychology on security price fluctuations, economic forces affecting security price movements, financial forces affecting security price movements, the role of sources of long-term financing, and potential merger opportunities to enhance capital structure.

This course explores the financial decisions of businesses with foreign subsidiaries, foreign affiliates, and multinational businesses. The advantages and risks relative to foreign exchange transactions are examined. Other topics include reasons for foreign operations and investments, problems of multinational businesses, influence of devaluation of currencies, inflation and the effects of the value of the U.S. dollar against foreign currencies, international banking operations, the collapse of the gold standard, and government methods to encourage exports.

This introductory course examines the nature, form, and structure of business organizations and fundamental business operations such as finance, human resources, information systems, marketing, and production of goods and services.

This course provides an introduction to the field of personal financial management and planning, focusing on the tools individuals and families employ to manage their financial affairs. Topics include: credit reports, credit scores and credit management; investment tools and securities markets; asset allocation and investment management; employee benefits; federal income taxation; and consumer loans and debt management.

This course provides a rigorous review of the theories and practices of real estate, license law and ethics, contracts, mortgages, deeds, closing procedures and the law of agency. The "Why" and "How" of buying, financing, owning, and selling real estate are emphasized, along with the language of real estate.

This in-depth course examines the origins, principles, and practices of business ethics within the workplace. Students examine, analyze and discuss ethical issues concerning consumerism, civil rights, ecology, technological change and social responsibilities from a moral and philosophical perspective. Topics include contemporary conceptual framework for business ethics, the corporation in society, business in its diverse moral contexts, marketplace and workplace issues and the moral manager.

This course is designed to introduce students to the sports industry (including major and minor league sports, sporting goods companies, and independent sports marketing and management). This survey course introduces students to the major segments of this industry including sports marketing and promotions, ticket sales, sports-related public relations, events management, concession management, and facility management. The course requires that students have a basic foundation in the methodology of business, management, marketing, and project management.

This course provides an overview of the entertainment and media industries and the business associated with multiple platforms. Students examine how the music, television, radio, satellite, and online entertainment sectors have developed, how they are structured and how new business models are embracing changes in technology. Students gain further understanding within the context of social media, sales, marketing, publishing, intellectual property, licensing, product placement, publicity and promotions.

This course surveys the practical use of managerial concepts and techniques based on contemporary practices. In-depth discussions, practical applications, and case studies are used to examine the managerial function. Emphasis is on planning, organizing, leading, and controlling, with special consideration being given to motivation and conflict.

Students examine essential concepts and techniques for the effective management of human resources in the organization. Topics covered include human resource planning, job analysis compensation and benefits, performance appraisals, motivation, quality of work life and career development.

This course explores theories of labor relations. It focuses on the development of the American Labor Movement, strategies and tactics of collective bargaining, preparing for negotiations, the dynamics of negotiating, and the administration of the agreement.

This course examines elements of rational and objective compensation systems, including the economic and behavioral theories underlying modern compensation systems. Wage and salary administration, job evaluation, and rating and wage surveys are explored. Current federal and state legislation relating to wages, salaries and employee benefits are also reviewed.

This course provides an introduction to the legal system from a sports-related perspective. It examines the terminology and principles that apply directly to professional and amateur sports. It also identifies and analyzes the impact of legal issues and how sports organizations can limit liability.

This course is designed to provide an overview of ethical dilemmas faced by today's businesses, as well as, college and professional athletics. Through case analysis, multi-media, and discussion, the class takes a thorough review of financial trends, academic recruitment violations, legislation and reform affecting sport and the economy.

In this course, students develop the knowledge and skills to work successfully in a project environment and to accomplish project objectives. It outfits students with essential skills they need to make effective contributions and to have immediate impact on the accomplishments of projects in which they are involved. This course trains students to succeed on interdisciplinary and cross-functional teams, and sends students into the workforce with marketable skills. Microsoft (MS) Project software is used in conjunction with this course.

This course gives an overview of human resource development (HRD) and how different training and activities can be aligned with the goals and challenges facing different organizations. Students examine adult learning and motivation, theories of motivation, needs assessment, program design, development and implementation, program evaluation, and career development are discussed.

This course examines the process of selection in today's modern business organizations. The students are involved in analyzing methods of recruitment in order to procure a qualified pool of candidates from which a selection is made. Discussions focus on the legal environment that affects selection, along with the specific steps necessary to build the selection program. This course gives students a complete presentation of the selection process, starting with recruitment, and shows the methodology and issues that often arise.

This course equips students with the tools and strategies necessary for effectively managing a diverse workforce while increasing productivity and reducing the volume of discrimination complaints. This course examines managing diversity, cross-cultural communication, diversity, and illegal workplace discrimination. Students also gain an understanding of the difference between cultural diversity and affirmative action, and the consequences of ignoring cultural diversity.

This course focuses on the challenges of managing a small entrepreneurial business firm. The course discusses the theory and practical considerations of starting, growing and sustaining a profitable small business. The course ties together the many considerations facing the business owner including planning, start-up issues, marketing, human resource management, financing, daily operations, and legal concerns.

This course provides an intensive hands-on approach to inspire and further develop students’ creative and innovative skills as they apply to everyday business experiences. By involving the students in the theoretical framework of innovation as well as hands-on experience through creative processes, they are able to enhance their business careers.

This course provides an in-depth analysis of the business aspects of media and entertainment and explores how society influences these industries.

In this course, students develop a familiarity with entertainment law contracts and an understanding of basic legal principles, with an emphasis on how to safeguard interests. Topics include: deal making, negotiating, litigation, intellectual property, royalties, unions and guilds, and arbitration. Students analyze various types of entertainment contracts, licensing agreements, and commercial endorsements.

This course introduces students to the practice of management principles in the context of a public governmental agency or a not-for-profit organization. The course focuses on managing and governing non-profit/public organizations by exploring related theories, concepts, and real-world examples. Practices of strategic management, funding, and the management of multiple constituencies are also introduced.

This challenging and exciting capstone course for the Associate Degree in Business Administration integrates a student's knowledge of coursework with a practical understanding of the critical business workforces, readiness skills, and administrative professionalism that students must possess to secure an entry-level position that leads to a career in management. Students master business communication skills, resume and cover letter preparation, proficiency in Microsoft Office applications, and job search and networking skills, as well as the refinement of the required soft skills. Students create a career portfolio that includes samples of students' work to be used as visual representation of students' abilities, skills, knowledge, and professionalism. *Online students are required to have webcam and microphone technology.

This course provides students with the opportunity to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 120 hours of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

This course provides students with the opportunity to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 120 hours of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

In this course, students engage in analysis of systems in operations research, systems philosophy, analysis, design, and implementation. The use of quantitative techniques includes decision theory, linear programming, queuing, network analysis, stochastic process and dynamic programming. Emphasis is on structuring the problems and modeling.

Students examine the fundamental concepts of human behavior in the organization. Emphasis is on the non-technical aspects of the job, the requirements for functioning effectively in a cooperative effort and practical problems faced within the organization. Topics include perception, development of attitudes and values, communication, group dynamics, leadership, motivation, organizational development and change, and conflict management.

This course provides an introduction to the international business environment. Emphasis is on an inter-disciplinary approach to the field. The course concentrates on those aspects of international trade, finance, marketing, technology transfer, management, and accounting that affect multinational business organizations. The course also analyzes the socio-political forces that shape multinational activities abroad.

This course provides an in-depth examination of how and why organizations develop. Topics include goals and effectiveness, technology, environment, structure types, differentiation, change and development, power, committees, organizational climate and cultural, and life cycles. Case studies are used to anchor concepts.

This course examines the current research related to planning, funding, and operating sporting events and sport/recreation facilities.  The course is designed to provide sports management students with the knowledge necessary for planning and operating sport and recreation facilities and events.  Students gain an understanding of the vast career opportunities that are available in this growing, competitive industry.  Successful completion of this course requires that the student have a basic foundation in the methodology of business, management, marketing and project management.

This advanced course is designed for students desiring a career in the sports management filed. This course provides students with the knowledge and skills necessary to use accounting and finance principles in sports organizations. Emphasis is placed on the use of financial statements, sources of financing, budgeting, and financial control. This course provides a solid background in financial management in sports organizations in the areas of budget development, concessions and merchandising, trademark licensing, inventory, cost control, cash management, and sport fund raising principles. Students develop an understanding of the application of micro- and macro-economic principles and the development of competitive strategies as related to sports organizations. Various topics including the impact of the television industry on professional sports and relating competitive strategies to the manufacturing and service industries in sports organizations are explored.

This introductory course offers students a foundation in entrepreneurship. Students explore the process whereby a person decides to become an entrepreneur, screens opportunities, harness resources and launch a new venture. The steps leading to the establishment of an independent business (choice of business, structure, capital, start-up) as well as management practices are studied. Legal and financial considerations are also reviewed and analyzed. Students work in teams to master the art of developing a business plan.

This course in International Human Resource Management (International HRM) provides insights into the critical issues facing organizations in simultaneously managing their human resources domestically and internationally. It focuses on the relation between corporate strategies and the effective management of human resources, which may require differing policies across national boundaries, particularly for multinational enterprises (MNEs) and transnational corporations (TCs) that are intricately involved in the global trade and investment environment.

Students in this course address the legal consequences of human resource decision-making, as well as, the managerial significance of federal regulations and applicable state laws. Additionally, students gain an awareness of the continual need to reassess and improve human resource policies and practices in relation to ongoing developments in the law.

This course is designed for the non-technical end user. The course defines Information Systems Management, its basic concepts and important components. Included is the use of a database, data entry and retrieval, and the concept of information systems management within human resources, finance, management, marketing, and sales. Business collaboration, database processing, e-commerce and supply chain systems, business intelligence systems, and information security are covered.

This elective course provides students with the opportunity to exercise their understanding of the academic field and to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 15 hours per week of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

This elective course provides students with the opportunity to exercise their understanding of the academic field and to apply classroom theory in actual work settings in paid and non-paid supervised positions. Requires a minimum of 15 hours per week of work, plus tutorial sessions that include discussions of topics related to matters on the job and career exploration.

This course is structured for students with limited or no prior sports management exposure. It is designed to provide the maximum development in the functional areas of sports management to compete in today's exciting and complex professional marketplace. The course is designed to provide students with supervised work experience in the field of sports management. It is an academic support program that combines practical work experience with academic study. Students are required to work with their faculty advisor on career development and job related matters.

This course provides students with the opportunity to apply skills learned in the classroom within their discipline to a corporate experience. Students prepare for their chosen career by gaining practical experience while being immersed in a corporate setting. Students are required to complete 320 hours at the corporate internship setting.

This is designed to be a final course in the Human Resources minor and serves to further synthesize the general body of knowledge gathered through the students' series of Human Resources related courses.

This is the bachelor level final semester capstone course. The Sports Management Seminar explores today’s world of the business of sports. The purpose of this course is to give the student insight into working for a sports team, organization or a company which caters to sports enthusiasts.  Throughout the course, students study theories and sports business case studies. Students are required to apply concepts from management, accounting, marketing, economics, and finance using the casework and/or simulation approach.

This capstone course synthesizes the concepts and techniques developed in prior courses. Students are required to apply concepts from management, accounting, marketing, economics, and finance using the casework and/or simulation approach.

This introductory course examines marketing functions and policies, consumer exchange behavior, product and product development, product life cycle, distribution channels, exporting and trade movement, standardization and grading, pricing principles, policies, and practices, government regulation, sales promotion, and management principles and practices.

This course is designed to provide students with the fundamental tools for implementing a social networking marketing plan. It examines new channels of marketing, advertising, and communication that make up social media marketing and explores current examples and future opportunities in how marketing professionals can embrace online social networks, user-generated content and content sharing, blogs, podcasts, wikis, and Twitter, to create brand awareness.

This course examines advertising principles, practices, and media strategy. Topics include media planning; the significance of print, television, radio, direct, and outdoor advertising; and consumer, product, and market analysis.

This course provides in-depth coverage of the sales function and focuses on developing a sales personality, sales and the economy, opening and closing the sale, consumer motivation, advertising and sales techniques. Practical applications designed to improve communication techniques are thoroughly examined.

This course emphasizes the major phases of product introduction in today’s markets. It covers the management of products during various life cycle stages, including the planning stage, idea development, screening, setting objectives, business analysis, and test marketing. The development and evaluation stages are stressed. Factors leading to product failure and success are also covered.

This introductory course provides students with a basic understanding of the retailing. It examines the retail environment, consumer behavior, the "retail mix" store site, design and layout, pricing policies, merchandise planning, and retaining customer. Pertinent case studies are used to develop decision-making skills.

This course develops students’ knowledge and understanding of how the internet is used to enhance marketing activities within an organization. Students are introduced to different online marketing techniques and are provided with a comprehensive overview of the internet and how web pages are designed to effectively advertise key benefits within an organization. Strategies designed to evaluate go or no/go marketing decisions are also introduced. Internet exercises, application, and real world cases are utilized to achieve overall learning goals.

This course develops students' knowledge and understanding of electronic commerce (e-commerce), how it is conducted and managed, and its major opportunities, limitations, and risks. This course is focuses on the infrastructures and applications that support business-to-consumer, business-to-business, and intrabusiness e-commerce. Internet exercises, applications, and real world cases are used to achieve learning objectives.

This course covers the systematic design, collection, interpretation and reporting of information to marketing decision makers. Particular attention is devoted to problem-solving and optimizing marketing opportunities. Students also learn about research design, sources of data, collecting data, preparing questionnaires, sampling techniques, converting the data to information, and reporting the information.

This course deals with the problems involved in selecting channels of distribution, pricing management, product planning and development, marketing strategy, marketing industrial products, and advertising and marketing communications. The course emphasizes planning, organizing, and controlling a business firm's total marketing program.

This course explores the nature and practice of international marketing management. The course concentrates on how culture and environment affect global marketing strategy. It deals with planning, pricing, distribution, and promotional strategies of international marketing managers. Students examine ways of integrating and coordinating marketing plans, the marketing-management-type 4-P's concept, and learn about the role of research and market segmentation in the global marketing process. It includes coverage of important topics such as the big emerging markets, the World Trade Organization, and relationships marketing.

This course is a study of consumer issues concerning the acquisition, consumption, and distribution of goods, services, and ideas domestically and from a cross-cultural perspective. The course focuses on the various aspects of consumer buying behavior, consumer motivation, persuasion, sociological aspects of consumption, and the psychology of consumer preferences.