200

This course examines advertising principles, practices, and media strategy. Topics include media planning; the significance of print, television, radio, direct, and outdoor advertising; and consumer, product, and market analysis.

This course provides in-depth coverage of the sales function and focuses on developing a sales personality, sales and the economy, opening and closing the sale, consumer motivation, advertising and sales techniques. Practical applications designed to improve communication techniques are thoroughly examined.

This course emphasizes the major phases of product introduction in today’s markets. It covers the management of products during various life cycle stages, including the planning stage, idea development, screening, setting objectives, business analysis, and test marketing. The development and evaluation stages are stressed. Factors leading to product failure and success are also covered.

This introductory course provides students with a basic understanding of the retailing. It examines the retail environment, consumer behavior, the "retail mix" store site, design and layout, pricing policies, merchandise planning, and retaining customer. Pertinent case studies are used to develop decision-making skills.

This course develops students’ knowledge and understanding of how the internet is used to enhance marketing activities within an organization. Students are introduced to different online marketing techniques and are provided with a comprehensive overview of the internet and how web pages are designed to effectively advertise key benefits within an organization. Strategies designed to evaluate go or no/go marketing decisions are also introduced. Internet exercises, application, and real world cases are utilized to achieve overall learning goals.

This course develops students' knowledge and understanding of electronic commerce (e-commerce), how it is conducted and managed, and its major opportunities, limitations, and risks. This course is focuses on the infrastructures and applications that support business-to-consumer, business-to-business, and intrabusiness e-commerce. Internet exercises, applications, and real world cases are used to achieve learning objectives.

This course covers the systematic design, collection, interpretation and reporting of information to marketing decision makers. Particular attention is devoted to problem-solving and optimizing marketing opportunities. Students also learn about research design, sources of data, collecting data, preparing questionnaires, sampling techniques, converting the data to information, and reporting the information.