MK - Marketing

This introductory course examines marketing functions and policies, consumer exchange behavior, product and product development, product life cycle, distribution channels, exporting and trade movement, standardization and grading, pricing principles, policies, and practices, government regulation, sales promotion, and management principles and practices.

This course is designed to provide students with the fundamental tools for implementing a social networking marketing plan. It examines new channels of marketing, advertising, and communication that make up social media marketing and explores current examples and future opportunities in how marketing professionals can embrace online social networks, user-generated content and content sharing, blogs, podcasts, wikis, and Twitter, to create brand awareness.

This course examines advertising principles, practices, and media strategy. Topics include media planning; the significance of print, television, radio, direct, and outdoor advertising; and consumer, product, and market analysis.

This course provides in-depth coverage of the sales function and focuses on developing a sales personality, sales and the economy, opening and closing the sale, consumer motivation, advertising and sales techniques. Practical applications designed to improve communication techniques are thoroughly examined.

This course emphasizes the major phases of product introduction in today’s markets. It covers the management of products during various life cycle stages, including the planning stage, idea development, screening, setting objectives, business analysis, and test marketing. The development and evaluation stages are stressed. Factors leading to product failure and success are also covered.

This introductory course provides students with a basic understanding of the retailing. It examines the retail environment, consumer behavior, the "retail mix" store site, design and layout, pricing policies, merchandise planning, and retaining customer. Pertinent case studies are used to develop decision-making skills.

This course develops students’ knowledge and understanding of how the internet is used to enhance marketing activities within an organization. Students are introduced to different online marketing techniques and are provided with a comprehensive overview of the internet and how web pages are designed to effectively advertise key benefits within an organization. Strategies designed to evaluate go or no/go marketing decisions are also introduced. Internet exercises, application, and real world cases are utilized to achieve overall learning goals.

This course develops students' knowledge and understanding of electronic commerce (e-commerce), how it is conducted and managed, and its major opportunities, limitations, and risks. This course is focuses on the infrastructures and applications that support business-to-consumer, business-to-business, and intrabusiness e-commerce. Internet exercises, applications, and real world cases are used to achieve learning objectives.

This course covers the systematic design, collection, interpretation and reporting of information to marketing decision makers. Particular attention is devoted to problem-solving and optimizing marketing opportunities. Students also learn about research design, sources of data, collecting data, preparing questionnaires, sampling techniques, converting the data to information, and reporting the information.

This course deals with the problems involved in selecting channels of distribution, pricing management, product planning and development, marketing strategy, marketing industrial products, and advertising and marketing communications. The course emphasizes planning, organizing, and controlling a business firm's total marketing program.

This course explores the nature and practice of international marketing management. The course concentrates on how culture and environment affect global marketing strategy. It deals with planning, pricing, distribution, and promotional strategies of international marketing managers. Students examine ways of integrating and coordinating marketing plans, the marketing-management-type 4-P's concept, and learn about the role of research and market segmentation in the global marketing process. It includes coverage of important topics such as the big emerging markets, the World Trade Organization, and relationships marketing.

This course is a study of consumer issues concerning the acquisition, consumption, and distribution of goods, services, and ideas domestically and from a cross-cultural perspective. The course focuses on the various aspects of consumer buying behavior, consumer motivation, persuasion, sociological aspects of consumption, and the psychology of consumer preferences.