700

This course covers the basic principles and techniques of qualitative inquiry necessary to conduct hospitality research. The course explores methods that qualitative researchers may use, such as the grounded theory practice, narratology, storytelling, classical ethnography, or shadowing. Students are focused on addressing problems and issues in hospitality through qualitative methods such as action research.

This course provides an in-depth investigation of the components of the global tourism system and the economic dynamics of tourism. The course familiarizes students with the major areas of production and distribution of hospitality products. Students are exposed to viewpoints from practitioners from various disciplines such as anthropology, economics, psychology, and urban planning as issues facing tourism destinations are explored.

This course provides an in-depth investigation of the components of the global tourism system and the economic dynamics of tourism. The course familiarizes students with the major areas of production and distribution of hospitality products. Students are exposed to various viewpoints from practitioners from various disciplines such as anthropology, economics, psychology, and urban planning as issues facing tourism destinations are explored.

This course covers the major issues related to the marketing of travel and tourism products according to the specific nature of the travel and tourism industry, including strategic marketing, travel market analysis, and the major tools available for creating successful marketing and branding of travel and tourism products.

This course provides an understanding of the use and effects of strategic management at different levels. The course covers the concepts of strategic management in the hospitality business environment and the role of strategic leadership practices. Strategic decision-making principles are examined to create competitive advantages for hospitality industry leaders and organizations.

This course studies the human resource function from a strategic and developmental standpoint within a variety of hospitality and tourism contexts. Topics include the application of current sociological and psychological theories of organizational behavior; motivation and conflict with focus on employee-employer relations; and diversity in food service, lodging, and club establishments.

This course continues the analysis of the problems and issues identified in HP-703 with the completion of the research thesis with a focus on interpretation of data collected and suggestions for future study.