Strategic Marketing

This course teaches the fundamentals of strategic marketing. Students learn to apply a market-oriented perspective to the analysis of environmental factors and organizational resources and capabilities, to formulate collective business goals, and design customer-driven marketing strategies that achieve a sustainable competitive advantage. This course emphasizes the use of critical thinking skills by concentrating on marketing case studies. Students conduct environmental analysis, formulate marketing strategy, and implement and evaluate marketing programs.

Credits

Prerequisite

None.