Marketing for the Entrepreneur

This course focuses on the application of marketing concepts to explore an entrepreneurial concept and to develop/expand an entrepreneurial business’s market and revenues. Students learn the seven steps of the marketing process and their application to entrepreneurship. The course includes topics such as: building and sustaining an entrepreneurial brand; using marketing to discover and satisfy customer needs; using market research to ensure entrepreneurial success; and the development of an entrepreneurial marketing plan.

Credits

3

Prerequisite

MG-660